Blueprint

Blueprint is an architectural software company who wanted an elegant, simple and professional logo. They had one requirement that was non-negotiable; they wanted the logo to be blue, and only blue. They also wanted the style of the logo to focus on the typography more than a design.

After thinking about their requirements, a concept popped into my head almost immediately. Conceptualizing the logo was the easy part, making it happen was a substantial amount of work. My concept was rooted making the typography look like engineering blueprints. My past experience as an R&D technician was very helpful as I made the concept come to life.

This particular logo is one of the most detailed and time-consuming projects for me to date.

Logo applications:
Website and splash screen for client software


Client color palette:
Blue, Blue, and more Blue