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Fire Fonts is a font finder website which allows visitors to download and use any of the fonts on site. Fire Fonts is similar to the highly-recognized font finder, Dafont. They wanted a logo that would help them differentiate their brand from competitors, without being too flamboyant, modern or sharp.
My approach to this logo design was to "keep it simple" and apply a literal interpretation of the brand. I experimented by stylizing the "Fs"; I created versions that were dramatic and displayed strong contrast between the "F" and the rest of the letter. Ultimately, I settled on a more subtle style and downplayed the "Fs" as the focal point of the logo.
I took inspiration from two logos I had previously created (both can be viewed in my portfolio; Square Meal Games and Proplot). It was important to the client that the logo have a modern and sharp look to it so rather than using squares (as seen in the Square Meal Games and Proplot logos), I chose to use triangular shapes and I was intentional with the color choices and shading so as to create depth.
The client specified that the applications for this logo would be digital and the primary placement would be on their website. The client also considered a variation of the logo that they would use for a watermark.
Client color palette:
The client did not have color preferences so I was excited to have creative authority to select colors that I believed would represent the brand the best; I used shades of red and yellow to make the fire look angular and sharp.